How do you perceive fashion? How do you understand trends?
We all have different values we chase when we are getting dressed.
Some of you the word ‘fashion’ won’t mean anything to you. You dress for comfort and functionality. It is a mere protection against the external environment. For some of you, you dress to fit in, to regulate according to norms and to associate to a particular brand or trend that mainstream celebrates. And there will be some of you who dress to rebel against mainstream in order to simply prove that you are not a sheep!
The practice of dressing for everyday is a practice we are used to, so fundamental it’s almost like… breakfast or coffee in the mornings. However, such a fascinating thing is, this everyday practice we do ritually everyday shapes who we are, what we want to be and our very own individual identity.
We seem to visually communicate with others by the way we dress and by the way we decode others according to the way they dress. It could seem unfair but it’s a blatant truth in our media bombarded society, we are just becoming better and better(and faster) at reading and interpreting signals. Of course, we also have to take account that everyone’s interpretation will be different according to their personal background and there’s always deeper level of readings you can commit to if you are crazy enough. This is where this huge problem arises. Everyone with different interpretations. Different take. Different approach. Different direction. You think you are on the same page but darling you will never be on the exact same page. We can ever get so close but never impeccably on the same spot. Most of the time it will be very far off like: I would think it’s very avant garde but for you it might be disturbing. You think that lipstick looks nice on your lips but I want to ask you what you are trying to be…?
There are so many aspects, discourses, things and craps now that we bring in when we are decoding anything. Clear communication is lost and it’s getting more blurry and grey as we go.
Stuff it! I guess this is not all too bad… well for fashion at least, com’on we are in a postmodern age now! Everything gets mixed up and this is spawning new ways and meanings. Therefore NEW STYLE.
If this is the case, should we be really listening to others to tell us what is right or wrong in fashion? Just give them a mirror and tell them to look at themselves first.
No one should be afraid of what others think- wear what makes you happy.
(photos of the shoot me and my partner organised! It was an honour to work with Ben Sullivan! What a superb guy!( I mean photographer) And our fab stylist Pip Vasset)
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